Inquirer Readers Club
The inquirer Readers Club is a project of the Philippine Daily Inquirer Inc.
This campaign was launched year 2004 to promote reading among the young adults. Registration for membership was available through mobile and the internet. Membership guarantees perks and discounts in major establishments all over Metro Manila.
Advertising agency made use of trimedia to advertise this project which boosted around a million members.
INQ7 was the official online partner for this campaign.
CLIENT: Inquirer Readers Club
DESCRIPTION OF PIECE(S): Website, Online Advertisements
