Miaja Design Group
The challenges of creating a new feel and stronger presence for Miaja Design Group through different mediums, not only proved my expertise in marketing and corporate branding but also expanded my creative and technical prowess. As the sole graphic and web designer in the company, projects from the administrative side to client presentations are screened according to the new branding standards and guidelines I proposed. It was a progressive and positive transformation for the company.
Client: Miaja Design Group Pte Ltd (MDG)
Role: Graphic Designer, Web Designer, & Project Coordinator
Start – End Date: May 2008 – May 2010
Tasks Involved:
- Research current market trends & design issues
- Created the MDG Brand Manual
- Created the MDG Design Process Flow Manual
- Proposed & implemented a new corporate identity for MIAJA Design Group
- Create, prepare, & manage all print /online marketing materials & presentations
- Create, design, develop, & maintain the corporate website
- Gather information and materials for quarterly online newsletter
- Act as the Editor-in-Chief and sole staff for the quarterly newsletter
- Send out newsletters electronically
- Prepare and design client proposals and presentations in print, animated, and CD formats
- Liaise with printers and suppliers
- Coordinate projects with Administrative Staff, Senior Designers, and Directors
Software used: Adobe Photoshop CS3, Illustrator CS3, Adobe Acrobat Professional 7.0, Macromedia Flash CS3, Dreamweaver CS3, MS Office
Classification: Corporate Identity, Graphics, Multimedia, Print, Web, Presentations
Created a new corporate identity for Miaja Design Group, formerly known as “Isabelle Miaja and Associates”.
From red, the colors were changed to green, depicting life in interior decoration, and brown as the neutral base.
The new logo and identity was implemented to all corporate materials.
The image and feel of MDG is clean, luxurious, and contemporary, yet warm and accepting.
The MDG Brochure created for distribution at an Asian Conference.
The MDG Design Flow Manual was created to inform clients about the MDG design process, work flow, professionalism, and capabilities as an interior design firm for the Hospitality industry.
A flyer distributed to clients announcing the new MDG office in Mumbai.
The MDG Christmas Greeting card showcasing the logo in spot UV varnish.
